The next few principles in "Think and Grow Rich" involve visualization and human imagination.
It activates the prefrontal cortex that initiates persistent and consistent action toward your goals. It’s no coincidence that the first principle in “Think and Grow Rich” is to have a burning desire backed by definite purpose, not passion. This allows you to control your emotional impulses created by passion.
It drives all the higher-order cognitive functions, including self-mastery. Your brain’s prefrontal cortex is responsible for your pursuit of definite purpose. This is your true north, your highest intrinsic value, and your resolve to be unstoppable. A definite purpose clarifies your direction and your deepest, most objective reason why you want to achieve your desires. Second, you experience knowledge of a definite purpose, which is a primary and essential function for your fulfillment. Our best life requires rational control over passionate appetites. Passions can be the source of human suffering, because they’re nothing more than impulses toward pleasure and instincts to avoid pain.
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